Photokina is the epicenter for gear lust. Held every two years, it’s where a huge amount of manufacturers come to unveil the latest and greatest in all things photographic. The most recent one in Cologne, Germany is just wrapping up as of this writing. The steady stream of of oohs and ahhs from the event has been filling my social media feeds for a week. Needless to say, a few things have caught my eye. From the out-of-my-reach offerings from Leica to more affordable shooters from Pentax, there’s been plenty to drool over.
It’s understandable that shiny new cameras and glass can give us, with our current gear, a feeling of… inadequacy. Totally normal. Expected, even. But this happens to a lot of people with a lot of different things. That hot sports car. The big(ger) screen tv. The sleek new laptop. The refrigerator with WiFi capabilities?
But with photographers, gear lust seems kind of different. Perhaps it’s the same with any sort of hobbyist/enthusiast/amateur (musician, shortwave radio operator, remote-controlled airplane pilot, etc.), but still being fairly new to photography, I find myself consumed by gear lust often and deeply. And when I search around the internet checking out gear, I see I’m definitely not alone. Not by a long shot.
New gear is announced and it seems, almost immediately, debate arises over tech specs by people who haven’t even seen image samples yet or better yet, held the latest and greatest in their hands.