Press Release: Kickstarter For Michelle Groskopf’s Monograph, ‘Sentimental’

Press Release: Kickstarter For Michelle Groskopf’s Monograph, ‘Sentimental’

by -
Michelle Groskopf 'Sentimental' Kickstarter cover

One of the best flash street photographers working is on the verge of publishing their first monograph, and you have a few days left to be one of their backers on Kickstarter!

Michelle Groskopf, a member of the great Full Frontal Flash collective, is primed to release ‘Sentimental’, a collection of street photography from the past 5 years that is to be published by The Magenta Foundation. There’s less than a week left to raise about $3000 USD of the $20,000 goal. Michelle is a friend and we here at Street Hunters support this book, and if you’re a fan, you should consider it too. But the clock is ticking…  this project will only be funded if it reaches its goal by Saturday, December 2, 2017.

“It’s my love letter to this grand city and it’s people,” says the Los Angeles-based Groskopf about ‘Sentimental’. “It’s also a love letter to my childhood and all the ways it shaped my aesthetic. Photography acts as a time machine, allowing me to revisit the faces and visual iconography of my youth.” As the sample images demonstrate, Groskopf is indeed passionate about the city, and more importantly, it’s inhabitants and her craft. She likes to work close. Intimate. Images are bursting with color and detail. Take a stroll in her Instagram and you’ll find yourself immersed in her style, seeing the world through her eyes.

“We tend to forget that most of life takes place up close, where we cross each other’s paths. When we frame that energy, we can marvel at its beauty. This is how I see. This book is a map of my whims. It’s a diary, in memory of all the days I trotted half in love down the street. It’s how I see colors and how I hold faces up to be worshipped. It’s my love letter to the industrious nature of hands and all the ways they show us our busyness and our bustling. This is how I formulate my daily geography, the very things that prop me up and keep me afloat. This book is a dream line straight to my childhood where I first learned to roam.”

Passion isn’t the only thing Michelle Groskopf has packed into ‘Sentimental’… there’s a generous serving of experience, as well. In addition to being a member of Full Frontal Flash, her work has been featured in publications such as The British Journal Of Photography, American Photo, The Huffington Post, Vice Magazine and It’s Nice That. She holds a BFA in film and video production from the School Of Visual Arts in New York and also taught there as an adjunct professor in the graduate film and video department. Her commissioned work has been produced for clients such as Refinery 29, Bloomberg Businessweek, Vice Magazine, Marie Claire France, Aftenposten, and Stern Magazine. Groskopf is also intent on giving back, dedicated to empowering youth through photography and education initiatives working with the Lucie Foundation, Educare and Youth Arts to inspire the next generation of photographers and artists.

Michelle Groskopf Sentimental Kickstarter book 1

The Magenta Foundation, from Groskopf’s native Canada, also gives back to the photographic community. It is the nation’s pioneering non-profit, charitable arts publishing house. Magenta was created to organize promotional opportunities for artists in an international context through circulated exhibitions and publications. The foundation works with respected individuals and international organizations to help increase recognition for artists while uniting the global photography community.

In all, supporting ‘Sentimental’ is a win-win for the Kickstarter backer. You support a photographer and publisher that gives back to our community, and in return you get what’s sure to be a quality product from one of the finest shooters working today.

Please check out the links below for information on the campaign, Michelle and Magenta!

“It’s never about a single photo for me, it’s definitely about a world that I’m building”

Michelle Groskopf Sentimental Kickstarter book 2


Cover picture by Hendrik Braet – Street Still Life finalist



Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.